Situation
Diabetes education is crowded with information but still marked by persistent practice gaps. The opportunity was to create a concentrated learning experience that felt clinically urgent, commercially credible, and operationally achievable.
022024Medical education strategy
Day of Diabetes Education
Building an $85K education activation—and the strategic case for a $200K client expansion—from clinical need through executable program design.
Program scope$85K
Expansion proposal$200K
Timeline2024
StakesFunding + feasibility
Background
The initial $85K scope needed to stand on its own while also proving the logic for a larger $200K client proposal. That required a program architecture with clear educational need, audience relevance, faculty value, channel strategy, and an outcomes story.
My role + actions
- Synthesized evidence, practice barriers, and learner needs into a focused educational premise.
- Structured the program, deliverables, faculty model, budget logic, and production pathway around a viable $85K scope.
- Built the expansion narrative for a $200K client proposal, showing how reach, formats, and measurement could scale without diluting the core idea.
- Connected scientific, editorial, client, and operational contributors so the proposal could move from concept to activation.
Outcome
- Established an executable $85K education program with a defensible strategic spine.
- Created a credible $200K pathway for broader client investment and program reach.
- Demonstrated how strong medical strategy can support both learner value and account growth.